Pass Brand reference / 01 Get the assets
Pass / Payment WalletIdentity system · 2026

A quiet identity.
A clear signal.

Graphite. Light. A single gold point.
The visual language of Pass, in one place.

01 / Identity

Lowercase. Full stop.

Write the name as Pass. Use pass. in the wordmark. The gold point is the signature.

Pass wordmark in white with a gold point
Primary / on darkSVG ↓
Pass wordmark in graphite with a gold point
Alternate / on lightSVG ↓
01.1

Give it room.

Leave at least half the letter height around the wordmark. Minimum display width: 80 px.

01.2

Keep it intact.

Use the supplied artwork. Keep the point, proportions and spacing. No outlines, stretching or glow on the logo.

01.3

One descriptor.

Payment Wallet, in title case. Keep the descriptor separate from the wordmark.

02 / Color

Darkness, with a point of light.

Black is the canvas. Graphite gives it depth. Gold marks a detail or a moment of confirmation.

Select a swatch to copy its hex value. Supporting text uses Chalk at 60% over dark surfaces. Gold is an accent, never a full-page wash.

03 / Typography

Human words. Precise details.

Arial carries the identity and interface. System monospace distinguishes references, currency codes and small labels.

Arial / Helvetica / sans-serif

Payment Wallet

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Wordmark on card48 px / 650−3.5 px tracking · 1.1 line height
Interface copy14–16 px / 400Use readable sizes for functional text.
Section titles16–18 px / 400Reserve larger display type for brand pages.
System monospacePS-00428 / USDTSFMono-Regular, Menlo, Consolas

The miniature card is a visual specimen. Its micro labels are not the size reference for forms, navigation or payment controls.

04 / Material & motion

Let the surface speak.

A portrait graphite surface with soft reflections. The interaction stays quiet until a deliberate touch.

PASS / 001
pass.

Payment Wallet

Live specimen / tap the fingerprint
The surface

Portrait. Borderless. Reflective.

Proportion
320 × 500
Corner radius
24 px
Metalness / roughness
1 / 0.3
Pointer tilt
12° maximum per axis

Use the original graphite reflection. Keep the rim and bevel off. Leave space around the card; avoid extra textures or ornament.

The response

Touch → scan → confirm.

Light scan
850 ms
Content reveal
350–600 ms
Confirmation mark
650 ms · 250 ms delay

A second touch closes the receipt. Respect reduced motion with an immediate reveal. The fingerprint is an interaction cue; the specimen uses a demo order.

05 / Assets

Ready to carry forward.

Use these files as the starting point for Pass visuals. SVG wordmarks contain outlined letters; no font installation is needed.

Pass assets only. Currency symbols and third-party marks retain their own identities and are not part of the Pass logo.